EI - Hearts and minds

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Training and consultancy

EI Hearts and Minds/culture change training

Delivering Safety Culture Change using the Hearts and Minds Toolkit

April 2020, Middle East / October 2020, London, UK

This 3-day interactive training course and certificate will teach delegates the fundamentals of improving safety culture using the award-winning Hearts and Minds toolkit.

Facilitated by two of the original developers of the Hearts and Minds toolkit, the course will:

Illustrated with case studies and examples from the course facilitators’ own experiences, delegates will also have the opportunity to design a bespoke culture change plan, either hypothetical or for implementation in their own organisations.

Click here for more information or to book your place on this course

Trainers and consultants

There are a number of independent trainers and consultants who offer consultancy services around using Hearts and Minds, including help in implementation and training.

Europe | North America | South America | Africa | East Asia | Russia and CIS


Name: Charles Cowley.
Email: charlescowley@btinternet.com
Profile: Charles is an independent consultant with 10 years of experience leading safety culture improvement activities in Shell, including leading Hearts and Minds workshops and coaching managers in safety leadership. With over 25 years of experience working for Shell, Charles was also involved in managing competence assurance and in the development and auditing of management systems. Since becoming an independent consultant, Charles' work has included providing safety culture coaching, process safety leadership support as well as audit support.

Name: GoGen - Beyond rules
Email: patrick.kools@gogen.nl
Website: www.gogen.nl
Profile: Patrick Kools aims to co-create new directions in complex environments. He has a passion for and vision for culture change and works from the belief that care and connection lead to excellence in high risk environments.  He works with industry and healthcare organisations, aiming to 'create new directions and high performance'.  Care, compassion and non-judgement are central themes of this work. Patrick is a frequent speaker and writer on issues related to safety and team cooperation. To further shape his vision on safety in high risk organisations, Patrick has recently started GoGen - Beyond Rules. GoGen aims to create platforms of trust with all stakeholders to enable organisations to move from a highly controlled prescription of activities to creating an organisational culture within which everyone is personally involved in ensuring the safety of all. Patrick works extensively with the Hearts and Minds materials.

Name: Prof. Patrick Hudson
Email: hudson@fsw.leidenuniv.nl
Profile: Patrick Hudson is Prof. at Delft University, and is one of the original researchers who worked on the Hearts and Minds development. Patrick is one of the leading experts in behavioural safety, and has also developed a number of the Hearts and Minds additional resources, including the recent Human failure taxonomy.

Name: Ed Janssen
Contact details: Ed Janssen Risk Management Consultancy, Vos de Waelstraat 34, 6931 TW Westervoort, The Netherlands
Phone: +31 (0)26 3211416
Email: EHJ.Janssen@planet.nl
Profile: Ed Jansen worked as HSE Policy Advisor at Shell where he was responsible for the development of HSE management systems, including Bow Tie risk analysis, Tripod Beta and Tipod Delta. Ed is now an independent consultant working in the area of risk managment, Organisational culture, and incident investigation. Ed is an accredited Tripod Beta assessor, trainer and practicioner. Ed recently completed consultation to the Shell Learning Centre on updating HSE learning courses, including Hearts and Minds.

Name: Dr Matthew Lawrie
Contact details: Culture Regeneration Associates Ltd. London, UK
Phone: +44 7949 759112
Email: matthew.lawrie@gmail.com
Profile: Matthew is one of the original team that worked on developing the Hearts and Minds toolkit, while he was at the University of Manchester as a postgraduate, and then as a Post-Doctoral researcher.  Matthew is a Chartered Member of the British Psychological Society, and has been an independent consultant for over ten years, working with multinational organisations in the global energy industry to improve their organisational safety culture and leadership.  He has extensive experience of working in many different regions of the world, including America, Asia, Africa and Europe.  Together with Prof. Dianne Parker, he delivers the Energy Institute’s highly regarded introductory training course on using the Hearts and Minds toolkit to deliver safety culture change.  His key areas of interest include coaching leadership/ senior management on improving their impact on culture; facilitating leaders to develop appropriate actions and assisting in their implementation; deep theoretical knowledge and practical experience of organisational and safety culture.

Name: Prof. Dianne Parker
Contact details:Email: dianne.parker@safety-culture.co.uk
Profile: Dianne is one of the original developers of Hearts and Minds, and was a Prof. at Manchester University, UK. Dianne is now an independent consultant, and delivers Hearts and Minds training and consultancy services. Recently Dianne has worked to implement Hearts and Minds within the health industry, and has developed Hearts and Minds training for the EI.

Name: Risk Management Consultancy
Contact details: Kingsfordweg 151, 1043 GR, Amsterdam, The Netherlands
Email: info@riskmanagementconsultancy.com
Profile: Risk Management Consultancy helps companies to improve safety performance by strengthening the safety culture, leadership and management systems. Within our culture and leadership development programs, we often facilitate modules out of the H&M program. Our programs are always custom designed and delivered through accredited Facilitators. RMC has over 20 years of experience in supporting companies on their journey on the Safety Culture Ladder in different industries on a global basis.

Name: Zhimble
Contact details: Zhimble B.V. Amsterdam
Phone: +31 88 01 11 777
Email: info@zhimble.com
Website: www.zhimble.com
Profile: Zhimble is a consultancy firm working with leaders in the process industry to transform their organization, creating ownership at every level. For the past 15 years, we have served major manufacturing companies. Please contact us for reference information or visit www.zhimble.com. The Zhimble Ownership Program enables leaders to create favorable conditions for ownership and to increase personal leadership at every level in the organisation. Zhimble has extensive experience with the Hearts and Minds tools and is preferred partner of the Energy Institute for the application of the Hearts and Minds toolkit. “The most beautiful thing is to see people grow into doing their job with their whole heart. Their energy, drive, initiative and creativity is what inspires me as a leader.” -A site manager

Name: Geniozz - Learning from incidents, Amsterdam, The Netherlands
Contact details: Oscar Diederich  
Phone: +31 (0)20 491 73 25
Email: info@geniozz.com
Website: www.geniozz.com
Profile: In 1996, in his role as ICT coordinator at AdviSafe Risk Management, Oscar was closely involved in the development and automation of several 'safety' related processes, like the Tripod Delta and Hearts & Minds questionnaires, the Tripod DeltaBase and automation of checklists for audits and inspections. In 2006, Oscar said good-bye to ICT and entirely focused on projects involving facilitation of BowTie, Tripod Beta, Tripod Delta and the Hearts & Minds toolkit. As Flying Squad Lead Investigator and Accredited Tripod Beta Trainer, Oscar travelled the world and gained international experiences in various industries. Over the years, naturally, Oscar got more involved in the development and facilitation of workshops and learning events related to Leadership, Safety Culture and Behaviour (SCB) and Hearts & Minds at all levels in the organisation. Oscar is a very driven and enthusiastic trainer and workshop facilitator at heart. In 2018, being 24 years in business, he founded his company Geniozz - Learning From Incidents.

North America

Name: John Sherban, P.Eng. Fully accredited Tripod BETA Practitioner / Trainer / Assessor
Contact details: Systemic Risk Management Inc. Based out of: Calgary, Alberta, Canada
Phone: +1 403 239 4650
E-mail: john.sherban@usask.ca
Profile: John Sherban has over 30 years of experience in a wide range of petrochemical and electrical utility business activities.  Whilst employed in Canada and as international engineering staff with Shell in the Middle East, Europe and West Africa, John held a number of increasingly senior leadership roles.  He has worked and travelled extensively and appreciates the importance of professionalism, cultural understanding, impeccable objectivity and thoroughness in all of his endeavours.  John’s work focuses on helping large organisations improve their organisational effectiveness through the proper implementation of various tools important to risk management.  These include Tripod BETA incident analysis, BowTieXP proactive risk assessment and the suite of Hearts and Minds tools. Utilising his engineering training and experience, John is able to integrate highly technical cause and effect relationships with more diverse probabilistic human performance factors.  John’s belief is that understanding and maturing an effective organisational culture is the route to improved overall business performance.

Name: Yamnuska Safety Resources
Contact: Tonia Sulkhova
Email: tonia.sulkhova@yamnuskasafety.com
+1 403 671 5379
Profile: Ms Tonia Sulkhova, a founder of "Yamnuska Safety Resources Inc.", has spent much of her 20-year career leading the delivery of HSE for multinational organisations within the oil and gas industry, including BP, Shell and Talisman Energy, and worked on a variety of projects internationally in the US, Canada, Russia, and Iraq. Ms Sulkhova is a Canadian Registered Safety Professional and U.S. Certified Safety Professional.  Now Ms Sulkhova leads an HSE consulting and training company "Yamnuska Safety Resources," operating in North America, and serves as a Trustee on NEBOSH Board of Trustees, UK.  The company provides a range of consulting services in safety culture and leadership, HSE systems, risk management, emergency and crisis management and offers NEBOSH accredited courses and bespoke training courses.

South America

Name: Comportamento
Contact: +55 41 3024-7769
Profile: Since 1997, Comportamento is a consultancy which supports companies on their journey on the Safety Culture Ladder in different industries and countries. Our vision is to help them improve safety performance by strengthening the culture of care and valuing life. Not only that, our mission is to support companies to develop preventive cultures through specific strategies with significant short, medium and long term results. How we do this? Conducting this cultural change with a custom designed application from H&M programs.


Name: Sheila A. Ejalu, Roadsense Africa
Email:  sheilaejalu@roadsenseafrica.com
Profile:Sheila A. Ejalu is a former Royal Dutch Shell Safety Behaviour and Culture Change expert and is the founder of RoadSense Africa. As Hearts and Minds/Drive to Live Coordinator at Shell Oil Products Africa (SOPAF) she ran Shell Africa's first ever safety Culture Change and road safety programme (Drive to Live) across 31 countries in Africa training staff and over 3,000 professional Heavy Good Vehicles (HGV) drivers in English, French and Swahili. Sheila Ejalu remarks: "As I continue my international road safety consultancy work I am constantly grateful for my knowledge and experience of the full range of Heart and Minds tools. In every case, the tools, particularly Driving for Excellence, enable me to rapidly expose and address some of the deepest cultural barriers and attitudes to safe practice across a range of multicultural audiences”. Sheila Ejalu holds an MBA and MSc in Development Management, is multilingual with experience in multinational corporate as well as non-governmental organisations (NGOs) gained in Europe and Africa, across a range of multicultural environments and business sectors.

Name: Bob Fox, BOHIKA cc.
Email: bobfox@telkomsa.net
Profile: Bob Fox was involved on the Shell Houdini project, which involved 40,000 construction contractors. His role was to equip local trainers with sufficient behavioural skills, to enable them, in turn, to train Contractor Supervisors. Bob combined H&M and Supervisor learning modules in 2007 for SIEP. This material was used to develop the 'Train The Trainer' module. Bob has also delivered H&M workshops in the Middle & Far East, Africa and Europe.

Name: Ayo Awoyemi; MNISP
Contact details: Hilltop Lightning Systems Ltd, Based in Warri, Delta state, Nigeria,
Phone: +234 808 313 3167 (mobile)
E-mail: ayo@hesl.co
Profile: Ayo has 30 years of experience in Fire and safety Engineering, Operational and process safety, Risk Management, Learning and Development in the petroleum industry. This experience includes a wide range of key HSE and People management competencies in fire and safety engineering, technical safety, contract HSE management, Incident and accident investigation and analysis (using Tripod Beta tool), etc. Ayo worked for Shell International Petroleum Company in Nigeria and United Kingdom. As head of technical and operational safety in Shell Nigeria Exploration and Production Company (SNEPCo), Ayo championed the roll out of Hearts and Minds in all SNEPCo assets and facilities. He retired as Head of Safety, Shell Africa Region (UEG) and SNEPCo. Whilst in this position, he facilitated the implementation of Hearts and Minds in all Shell companies in the Africa Sub-Sahara region. Following his retirement, he worked for a short period with Petroleum Development Oman (PDO) as a Technical Safety Consultant, before establishing his business. Ayo holds BSc Industrial Engineering (Queen's University Belfast) and MSc, Fire Safety Engineering (University of Edinburgh). He is a partner in Hilltop Lighting Systems (Nigeria) and Hilltop Engineering Systems (Kenya), a business whose key focus areas are HSE, Energy & Exterior Lighting

Name: Dapo Oguntoyinbo; CEng, FIET, MNSE, MNISP
Contact details: Hilltop Engineering Systems Ltd  Based out of: Nairobi, Kenya
Phone: +254 720 811 567 (mobile)
E-mail: ot@hilltopengineeringsystems.com
Profile: Dapo Oguntoyinbo has over 32yrs  of experience in the petroleum industry and engineering consultancy. He worked for Shell International Petroleum Company for over 28yrs, in both its Upstream and Downstream businesses, in several countries. His last job was General Manager HSSE for Shell Oil Products Africa (SOPAF), where he coordinated the rollout of the Hearts & Minds program across the countries of SOPAF operations in Africa. Prior to this role, Dapo had been the Corporate HSE Manager for Petroleum Development Oman (PDO), where he also coordinated the deployment of Hearts & Minds program, to great success, contributing to making the company one of the best HSE-performing Operating Units (OUs) within 3yrs of the program. He has a solid track record in the implementation of the Hearts & Minds program across the region, and shares skills gained from working in leadership roles in multi-cultural environments across the world. A chartered engineer, he is passionate about HSE, and a firm believer about the contributions of HSE Excellence to business success. He is a partner in Hilltop Engineering Systems (Kenya) & Hilltop Lighting Systems (Nigeria), a business whose areas of focus are HSE, Energy & Exterior Lighting.

East Asia

Name: CTSafe
Contact: Binh Pham
Email: binh.pt@safety.edu.vn
Website: www.safety.edu.vn
Profile:With 7 years of experience as HSSE Manager from 2005 for Shell Vietnam Lubricants, Downstream, Binh Pham conducted many Hearts and Minds workshops for staff and contractors and coached managers and leaders in safety leadership. Binh combined “Hearts and Minds” tools and “Barrier Thinking” training to promote a deep understanding of safety behaviors and he made great improvement in safety culture for nationwide Vietnam.
Over 14 years of experience in managing occupational health and safety, Binh experienced a variety of industries like construction, gas processing, electric power and manufacturing etc.  Binh holds BA in Education and Training and M.Sc in OHS and Industrial Hygiene.  He is also the Graduate Member of IOSH and World Safety Organization Certified Safety Instructor [(WSO-CSI (ML)]

Name: Raj Singh, Safety@Work
Contact details: Safety@Work Consultancy Pte Ltd, Singapore
Phone: +65 6264 1500
Fax: +65 6264 1990
Email: contact@safetyatwork.com.sg
website: www.safetyatwork.com.sg
Profile: Safety@Work has been involved most notably on Shell’s Houdini project in Singapore, using Hearts and Minds as the basis for induction training, leadership workshops, as well as a Shell sponsored pioneer course called the Trainee Safety Advisor Programme (TSAP). Safety@Work has also been involved in operations in the Middle East and Asia.

Name: Abdullah Embong
Email: aembong@scorpiontact.com.my;  website: www.scorpiontact.com.my;  
Profile: Abdullah holds various accreditation from Universities, Institutions and Accredited bodies world-wide and incurred over 27 years of experience ranging from managing, formulating policies & procedures and educational in HSE & Process Safety, Security, Fire Safety, Leadership and Behavioral Based for offshore Oil & Gas industries particularly in Drilling and Production facilities. Initially, was the Fire, Rescue & Safety Officer for a Port Authority outfit for about 8 years.  HSE institutions / companies including Petroleum Sharing Contractors, Constructions & Plantations outfit has been utilizing our expertise and services in HSE, behavioral & leadership programs, technical writing of procedures/manuals, lecturing, operationalizing systems & procedures, governance, audits, abilities to facilitate Risk Mgmt and Process Safety workshops as well as Mgmt of Major Emergency (MoME) and development of HSE Case for Drilling and Completion & Well Intervention. Since the inception of Hearts & Minds Program in 2003, has being engaged by international outfits as Hearts & Minds Program Implementation Manager while conducting H&M Conditioning and Generative Leadership Workshop.  In 2017 was awarded a contract to manage and execute Hearts & Minds Program for PETRONAS Upstream & Wells and with proven testimony and success story that we can share.

Russia and CIS (Commonwealth of Independent States)

Name: Yamnuska Safety Resources
Contact: Tonia Sulkhova
Email: tonia.sulkhova@yamnuskasafety.com
Website: www.yamnuskasafety.com
Profile: Ms Tonia Sulkhova, a founder of "Yamnuska LLC", has spent much of her 20-year career leading the delivery of HSE for multinational organisations within the oil and gas industry including BP, TNK-BP, Shell and Talisman Energy, and worked on a variety of projects internationally in the US, Canada, Russia, and Iraq. Ms Sulkhova leads an HSE consulting and training company "Yamnuska LLC"  in Russia and serves as a Trustee on NEBOSH Board of Trustees, UK.  "Yamnuska LLC" provides a range of consulting services, NEBOSH accredited courses and bespoke courses in Russia and CIS. A recognized authority on safety culture and leadership, HSE systems and risk management, Ms Sulkhova's expertise is being sought after by large Russian and international companies in a wide-segment of industries.